BBNaija: Sex sells, ask Miracle


Miracle was the sex symbol in the BBN house. Is that why he won? Well let’s analyze that a bit. If you observe closely, most luxury items have “sensual” appendages. The appendage could be image(s) of almost or completely naked lady. Sometimes a "Well-built" semi-naked guy. Car races, tobacco adverts, music videos, and fashion adverts are major “brands” with such symbolisms. In fact, I once saw a razor blade advert with a half-naked lady – that was the most ridiculous of them all. 

So when Miracle, hooked up with Nina and became adventurous with her body, we knew he was playing the sex card. Then he did what most African ladies admire – he remained faithful to her. Being a fine young pilot, with special interest in Mr Flavour and Teckno’s songs and dance style, it was only a matter of time before he became the darling of most female viewers.

The symbolism of sex is a strong marketing tool. There is nothing new about this discovery as it has been around since the days of Antony who was willing to let Rome burn for some taste of Cleopatra. As far back as 1871 Pearl Tobacco featured a naked lady on the package cover. Procter & Gamble pulled a sexual advert stunt in the 1970s too, also did Calvin Klein pull a controversial sexy advert of jeans with 16-year-old Brooke Shields.

So Miracle obviously played on our “lizard” brain to win the money. By the way, psychologists believe there is something called lizard brain, they described it as the oldest part of our brain that scans only for food, danger and sex.

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